Which dealer should you choose to buy a Geely Starray EM-i?

Key takeaways

1. The price of the Geely Starray EM-i does not depend on the dealer: the importer sets the range from €34,990 (Pro) to €38,990 (Max+), and all seven French distributors apply the same tariff
2. What genuinely varies comes down to three things: a workshop certified for high-voltage work, the number of demonstration cars available, and the delivery lead time
3. Como runs 8 locations across the Paris region, ahead of Maurin (7 announced), Auto Réal Group, Baldassari and Elypse Autos (3 each), BYmyCAR (2) and Select Auto (1)
4. Two groups already operate brands owned by Geely’s shareholder: Elypse Autos with Volvo, Polestar and Lynk & Co, and Como with smart, a joint venture held in equal shares by Mercedes-Benz and Geely

Contents

• Where to buy a Geely Starray EM-i: the dealer comparison
• What a dealer actually changes on a plug-in hybrid
• Como, the only Geely distributor in the Paris region
• Prices, trims and leases: what cannot be negotiated
• Five things to check before signing
• Which distributor by region
• Frequently asked questions

Where to buy a Geely Starray EM-i: the dealer comparison

The Geely Starray dealer handling the order changes neither the price nor the specification of this plug-in hybrid SUV. It changes workshop access, the availability of a test car and the gap between signature and delivery. The table below compares the four groups whose footprint is public and documented, on the criteria that actually weigh on buying this model.

This ranking only matters within a given area. None of these groups operates in two regions, so a buyer in Bordeaux is not choosing between Como and Auto Réal Group: the choice is between Auto Réal Group and waiting for a closer opening. Our full review of the best Geely dealer in France across all seven groups complements this model-level reading.

Three further distributors complete the network without publishing enough detail to appear in the table. The Maurin group announced seven dealerships for 2026 without naming the towns, Baldassari Automobiles covers Marseille, Toulon and Fréjus, and Select Auto runs a single site in La Rochelle.

What a dealer actually changes on a plug-in hybrid

The Starray EM-i is not a combustion car. Its powertrain pairs a 1.5-litre Atkinson-cycle engine with two electric motors for a combined 262 hp, and a battery that allows 136 km of pure electric driving on the top trim.

That architecture shifts the workshop question. Any work on the high-voltage circuit requires specific technician certification, which is far from automatic at a generalist distributor whose business rests on combustion engines. A group already servicing plug-in hybrids or electric cars holds that skill before the brand even arrives.

The test drive is the second thing a dealer controls. In the first months of a brand’s life, one or two demonstration cars per model and per site is the norm, which rarely suffices when the model draws attention. A network of eight locations mechanically multiplies available slots compared with a single isolated site.

Home charging, finally, is arranged at order time. A full charge takes around two hours on an 11 kW wallbox, against a full night on a standard domestic socket, and installing a charge point is usually negotiated in the same file as the financing. The benchmarks on real electric car range apply to the Starray’s electric mode too, with the same gap between homologated figures and everyday use.

Como, the only Geely distributor in the Paris region

No other group operates a Geely sales point in the Paris region. Como runs eight locations there: Paris 12th, Paris 17th, Colombes, Fontenay-sous-Bois, Stains, Vélizy, Port Marly and Pontoise. The group presents the Starray EM-i and its pricing for all of those sites.

Its technical particularity lies in its brand portfolio. Como distributes Mercedes-Benz, smart and Lexus, with around 500 employees and roughly 8,500 vehicles delivered per year. And smart has not been a purely German brand since 2019: it is a joint venture held in equal shares by Mercedes-Benz Group and Geely Holding, whose recent models sit on an electric platform engineered by Geely.

A smart distributor therefore already services, without framing it that way, vehicles born of the engineering group behind the Starray. On top of that comes plug-in hybrid practice built on the Mercedes-Benz and Lexus ranges, two manufacturers whose PHEVs have accounted for a significant share of volumes for several years.

This premium positioning is nothing new on the Paris market, where the group has long crossed paths with another multi-brand distributor, as detailed in our comparison of Como or BYmyCAR for a Mercedes. Both now meet again on Geely, with the difference that BYmyCAR runs its two sites for the brand on the French Riviera.

Prices, trims and leases: what cannot be negotiated

Three trim levels make up the French Starray EM-i range, at identical prices whichever distributor handles the sale.

Value for money is the model’s central argument, including for the journalists who drove it at launch:

“Sold from €34,990 in the Pro trim, already very well equipped (…), once you look at the price it is hard to be fussy.”

Julien-Georges Marcos, French Driver, road test of 2 May 2026

For comparison, the Peugeot 3008 plug-in hybrid starts at around €40,560 with a lower specification, a gap anyone will find when measuring the Starray against French benchmarks in the segment, starting with the Peugeot 3008 and 5008.

On leasing, the official launch offer is advertised at €299 per month over 48 months and 40,000 km, with typical monthly payments between €366 and €419 depending on trim and deposit. Here again, these packages are framed by the importer and its finance partners.

That leaves a single genuine bargaining lever: the value granted to the trade-in. Reconditioning terms, included accessories and the possible installation of a wallbox are what separate two dealerships within the same network.

Five things to check before signing

Is the workshop on site? Several Geely locations open as showrooms only, with servicing handled by another site in the group. Over an 8-year or 200,000 km warranty, that distance is paid at every service.

Are the technicians certified for high-voltage work? The question is worth asking directly, and the answer determines whether an electrical fault can be handled without going through a third-party site.

How many demonstration cars? A Starray EM-i is hard to judge on paper, between its 15.4-inch screen, its 528-litre boot and the way its transmission behaves in real conditions.

What delivery lead time, in writing? Vehicle allocations are distributed site by site, and two dealerships in the same group can quote several weeks apart.

What happens to the old car? The trade-in remains the only line where two offers genuinely differ, since the list price is locked.

Which distributor by region

In the Paris region the question does not arise: Como is the only Geely network there, and the choice shifts to the nearest of the eight addresses, favouring one with a workshop on site.

In eastern France, Elypse Autos shows the most coherent technical profile for the brand. The group operated Volvo, Polestar and Lynk & Co before Geely arrived, three brands sharing technical foundations and diagnostic tools with the manufacturer.

In the south-west, Auto Réal Group is the only entry point across Bordeaux, Toulouse and Perpignan. The 250 km separating the first two cities make stock comparison impractical, and the servicing site is worth fixing at order time.

Along the Mediterranean, Baldassari Automobiles and BYmyCAR share five sites between Bouches-du-Rhône and Alpes-Maritimes, the densest cluster in the country after the Paris region.

Elsewhere, the decision rests less on the distributor than on the calendar. Normandy, Brittany and Centre-Val de Loire still had no confirmed sales point in mid-2026, while the brand targets 70 addresses by the end of 2026 and 120 in 2027. Waiting for a local opening often costs less than absorbing several hundred kilometres at every workshop visit. Buying abroad is the other option on the table, and what it actually saves is calculated in our analysis of where to buy a Geely Starray in Europe, French VAT included. For a family still weighing up powertrains, our overview of hybrid 7-seater cars offers further points of comparison in the segment.

Frequently asked questions